The Advisor
Award-winning strategist.Optimisation catalyst.
David Lilley — over three decades helping the world’s most recognised brands deliver their most important projects.
Plate № 01
Strategic Advisor
David Lilley — photographed in Edinburgh at the Glasshouse Hotel
Brands Worked With
A trail of quiet successes across finance, hospitality and loyalty.
- 30+
- Years of Experience
- 50+
- Brands Helped
- Multiple
- Industry Awards
- 01Consultant Managing Director7Across
- 02Strategic AdvisorAmerican Express
- 03Strategic AdvisorMastercard
- 04Strategic AdvisorBritish Gas
- 05Strategic AdvisorBT
- 06Strategic AdvisorAria Resorts
- 07Strategic AdvisorRCI
- 08Strategic AdvisorHiscox Insurance
- 09Strategic AdvisorForever Living
An advocate for smart strategies — board-level and hands-on expertise across business re-engineering, sales, marketing, customer loyalty programme design and the digital landscape.
No flashy pronouncements. Intelligent planning, research, logic and data — then rolling up the sleeves and getting the job done. Whether it’s building an entirely new strategy, boosting customer loyalty and engagement, inspiring an audience from the stage, or revamping business development operations.
The result is a trail of quiet successes in finance, hospitality and loyalty programmes. If you’re looking for a partner who delivers impact without the ego and the fanfare, let’s talk.
How I Work
Four principles, applied without compromise.
- 01
Logic Over Flash
Not flashy pronouncements — intelligent planning, research, data, and getting the job done properly.
- 02
People-Centred
Leading with a smile and inspiring teams to push boundaries, always with a respectful, collaborative approach.
- 03
Integrity & Care
A caring and philanthropic nature underpins everything. Telling you what you need to hear, then helping you get there.
- 04
Sleeves Rolled Up
Hands-on execution alongside the boardroom thinking — strategy that lands, not slides that sit.